How do you show that no matter what you're into, there's a good chance It's on Prime? How about a moutacheioed teenage girl. And a few moustacheioed icons. And an unfortunately moustache-less (for now) director, Olivia Wilde.

This is the premise for 'Tache', the debut spot for Amazon Prime's first ever global campaign. It first aired during the 2023 Oscars.