Research shows that UK mothers still feel watched and judged when feeding in public.

This was a celebration of every woman’s right to decide how and where they feed their children without feeling guilty or embarrassed about their parenting choices.

But why stop with one boob. We then partnered with Elvie to take #Freethefeed to the next level, this time with 5 inflatable breasts displayed around London rooftops to represent a wide and diverse range of mums.